How to get free organic traffic on your post

WHAT IS ORGANIC TRAFFIC:-

                           Organic traffic 

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO - search engine optimization

  

                      Social traffic

If you’re just entering the world of social media for business, you might assume the only options you have are the giants like Facebook, Twitter, Instagram, and LinkedIn.

These are fantastic options (and essential!) for any type of business, but there are other options worth looking into as well. For example:

• Pinterest – to share visual content, like images and infographics from your blog
• Reddit – to prove your knowledge in an industry, and engage with a dedicated community
• Tumblr – to create a multimedia diary to support your main website
• Google+ – to share content on Google’s own platform
• Snapchat – to document behind-the-scenes of your business through video
But with so many platforms, each offering different things, how do you decide which to focus on?

Like any marketing campaign, the basis of your social media activity should be goals and metrics

1. Fill in your profile.

What’s the first thing people see when they click your social media page?

Your profile!

Whether it’s your Twitter bio, Facebook About section or LinkedIn company page, your profile shows visitors information about your business.

That makes it the perfect spot to tell everyone a little about your business, and drop a link to your website.

If people are interested in the type of content you’re sharing and discussing, they’ll likely be interested in finding out where they can get more.

Not only does this backlink give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site, just like that!

Action Step: Make sure there’s a link to your website’s homepage on all of your social media profiles.

2. Promote your blog content.

You put tons of effort into writing content for your blog, and want the world to see your latest masterpiece. But before you know it, two months have passed and only few people have feasted their eyes on it.

Of course, you don’t have to create 15 blog posts per month before you can share your content on social media and start seeing tangible results. You can start promoting at any point, with any piece of content.

After all, you’re always building your profile, and recent followers might’ve missed content you published weeks ago.

Start by creating a social media schedule that promotes your old content. You can do this automatically using tools like Buffer, Social Jukebox, and Hootsuite.

You can also repurpose your blog posts to get more use out of them. Options include:

• Quoting different snippets of your article
• Asking your target audience questions that are relevant to the post
• Varying your choice of images
• Changing the headline of your article every 2-3 months

Promoting your blog content with a variety of messages will keep your feed fresh and attract your target audience to your website.

Action Step: For each blog post on your site, create a document with an additional 5-10 blog post titles. Add these to your social scheduling tool, along with the URL of your article, to drive traffic back to old blog content.

3. Make your content easy to share.

What’s better than knowing people are reading your blog content? Seeing that they’ve shared it with their friends and coworkers!

Chances are you’ve spent part of your lunch break or evening browsing Facebook. You’ve seen a friend share an interesting link or video, and you’ve clicked-through to learn more.

That’s the same degree of sharing you should be fostering for your content.

Allow – and encourage – existing site visitors to share content hosted on your blog by embedding a social sharing tool. Some will even show the number of shares earned by each post, like this example on Over 41% of people measure the social influence of a blog by the number of shares it gets. If you’re making this information available to your site visitors, it could build trust and lead to higher conversion rates later in the buying cycle.

You could also include Click to Tweetbuttons so readers can quickly share interesting facts or snippets with their own followers (and link back to your content, as well).

This option doesn’t display the share count, but it gives visitors an incentive to share. Not everybody has time to craft copy for their social update, so why not provide them with it to take that stress away?

Action Step: Install a plugin that displays social shares on your website, such as Cresta's Social Share Counter or AddThis. Viewers will be able to share your content with the world with the click of a button.

What to Expect

Now that you’re armed with these social media tips, implement them into your social media strategy and watch the traffic flow through to your website.

With a full, fresh social media profile, your content is sure to be read - and shared - by a whole new subset of your audience!

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1. Optimise for your readers, not search engines

First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.

This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.

Please your buyer personas, and you'll automatically please the search engines.

2. Blog regularly

Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.

3. Plug into the blogosphere

The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.

A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples' questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.

4. Use long-tail keywords

Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.

Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We're not targeting every SEO-related keyword.

5. Get your meta down

The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you're talking about.

We use a plethora of tools, including Yoast SEO plugin for WordPress, HubSpot's SEO tools and Ahrefs to help us optimise our pages. But it’s not enough to just 'install a plugin', you have to work on each page in turn.

6. Consistently create quality content

Try to write and publish as often as possible, but not at the cost of quality! The more quality content – including thought leadership articles and blog posts – you have on your website or blog, the more opportunities you create for organic traffic to come your way.

7. Use internal links

Once you’ve built up a decent back catalogue of content, you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings.

HubSpot call this process Topic Clustering; we thoroughly recommend you watch this short video about topic clustering here: